Archive for March 12th, 2008

Tell Your Quilting Business Story

Published by Chuck Smith on March 12, 2008 in Quilt Marketing and Quilting Business. 2 Comments

Quilting Business StoryIf you want to succeed in today’s over saturated business environment, you need to have a story for your quilting business.

Why? Because people are completely overwhelmed by the amount of information they process on a day-to-day basis. With hundreds of television channels, regular and satellite radio, and not to mention the Internet, today’s buying public is exposed to hundreds - if not thousands - of marketing messages each and every day. It’s getting harder and harder to stand out in the crowd, and most businesses are becoming part of a generic landscape with very little distinguishing them from the next provider in their market. You can barely distinguish one pizza place from the next, one gas station from the next, one plumber from the next.

Which businesses stand out from the crowd? It’s the businesses that have an easily identifiable story that resonates with their market. A story that defines what the business is about, and what customers and potential customers can expect in every dealing they have with your business. And, a story that your customers will tell others, passing your story along and championing your cause.

Continue reading ‘Tell Your Quilting Business Story’

Missing In Action

Published by Chuck Smith on March 12, 2008 in Quilting Business and Quilting Websites. 7 Comments

I’m not going to bore you with the details, but I’ve been missing in action for the past couple of weeks thanks to the joys of technology. Who would have thought that routers and wireless Internet cards would be so complicated that you could take out your Internet access for a while.

But, now that I’ve got my technology troubles under control, I’m going to start providing the content I promised based on the opinion poll. The first new article will be in a separate blog post so it’s easier to find.

In other news, I’m also looking to completely redefine the products I offer here on the site. So instead of having a large product package with lots of bonuses, I’m going to be chunking the product down into smaller pieces at a much reduced price. That way, you’ll be able to get more targeted information based on your exact needs instead of a complete general business guide package.

Continue reading ‘Missing In Action’