Categories
Quilt Marketing Quilt Shop Business

Quilt Shop Signage – How to Use Signage Effectively in Your Quilt Shop

Second in importance only to the sign outside your quilt shop are the signs inside your quilt shop. For the signs lining the walls and shelves of your quilt shop business will either give your customers the information they require to make a purchasing decision or confuse them to the point that they throw up their hands in disgust.

There's an art to signage. Too little of it is not good. Too much of it is not good. You've got to arrive at a happy medium if you're to keep your customers happy. But how much is enough?

Categories
Quilt Marketing Quilting Business Quilting Websites

Quilting Web Sites and How to Get Traffic

NOTE FROM CHUCK: This week's article is inspired by a question from one of the Quilting Biz ezine readers. With her permission, I've reprinted her question and my response to her for your benefit.

Categories
Quilt Marketing Quilting Business

A Rose By Any Other Name – Naming Your Quilting Business

Finding the perfect name for your quilting business is similar to parents seeking the perfect name for their newborn. But while parents can pick any name under the sun – with the aid of baby name books, co-workers and family – you will face several limitations because of trademark law.

Categories
Quilt Marketing Quilting Business Quilting Websites

Your Quilting Web Site – How to Reach a Worldwide Audience

If you own a quilting business, then you should make an attempt to give your business an online presence in addition to your bricks-and-mortar presence.

You may think you don't have what it takes, but there are some great options today that make it easy for even the most technologically-challenged of us to develop a great web site.

Categories
Quilt Marketing Quilting Business Quilting Websites

Selling Your Quilts on eBay

If you're looking for ways to sell your quilts to a worldwide audience, then eBay is the site for you. As the most popular shopping web site on the World Wide Web, you can be sure that the people who visit eBay like to shop – and there's plenty of opportunity to sell your quilts on eBay. According to the company, on any given day there are more than 16 million items listed on its site, and these items are divided among 27,000 categories.

Categories
Quilt Marketing Quilting Business Quilting Websites

How to Research New Product Ideas to Boost Your Quilting Business

With a quilting business, especially a quilt shop, you will need to regularly expand your product offerings if you want to stay ahead of the competition. Doing so not only means coming up with ideas for new product ideas that will enhance your business, but also putting in the research needed to introduce only those quilting products that further the strategic direction of your quilting business.

Categories
Quilt Marketing Quilt Shows Quilting Business

Craft Fairs and Quilt Trade Shows: Making the Most of Your Booth

Quilt shop owners live for the seasonal craft fairs and trade shows that allow them to showcase their goods. But if you decide to attend one of these events – and why wouldn't you? – remember that the convention center or auditorium will be packed with men and women displaying their finest quilts and quilting wares.