Second in importance only to the sign outside your quilt shop are the signs inside your quilt shop. For the signs lining the walls and shelves of your quilt shop business will either give your customers the information they require to make a purchasing decision or confuse them to the point that they throw up their hands in disgust.
There's an art to signage. Too little of it is not good. Too much of it is not good. You've got to arrive at a happy medium if you're to keep your customers happy. But how much is enough?