Categories
Quilt Shop Business Quilting Business Quilting Websites

What Would Your Life be Like if You Had a Bigger Piece of the More than $3.3 Billion Quilting Market?

Have you ever stayed awake at night thinking about how to get your quilting business up and running?

Are your revenues down because of the economy?

Are you working hard to get your business off the ground, but feel like you are treading water?

Do you have excellent customers who move away and you never hear from them again?

Do you think about setting up a website but have no idea where to start?

Are you trying to market your quilting unsuccessfully to a local community that is tapped out financially?

Are you ever frustrated because you have new products arriving in your shop that you are excited to tell your customers about but you just don’t have the time to pick up the phone and let them all know?

And your employees forget to tell them?

Does it seem like no one knows about your online store?

Is your community willing and able to pay the true value of a quilt?

Do you have inventory that you wish you could sell?

Do you have workshops you would like to fill?

Are you looking for a real business strategy to make some extra money with your quilting?

Chances are you are wishing you were doing better in at least one of those areas, and – well, you are not alone.

By now, if you don’t know that most businesses in this economy are suffering, and many are just plain throwing in the towel and closing up shop, you’re sleeping with Rip Van Winkle, confident that when you wake up 20 years from now, your quilt shop business will be booming and you will have a gazillion dollars in the bank (and you are also assuming that a gazillion dollars will be gobs of money 20 years from now!)

And it’s not just quilt shops, it isn’t just in the US, and it isn’t just small businesses.

When General Motors lays off 130,000 employees, large chains like Circuit City, Starbucks, and Zales closes hundreds of stores, and even WalMart lays off more than 1,450 employees, many surviving local quilt shop owners are probably wondering what they can do to survive – let alone thrive.

Today, more than ever, professional quilters and quilt shop owners like you are anxious to figure out how to get the share of the quilting business revenue you deserve.

Many of us know that the number of quilters in the United States has been growing for the past several years, and with the impending retirement of the Baby Boomers, you can expect that trend to continue.

After all, for many, retirement brings the desire to remain active and interested in new trends, combined with the need for an activity that might not be so physically challenging.

Many Baby Boomers have fond memories of their grandmothers or mothers gathering with friends, neighbors or church groups to create beautiful quilts for babies, weddings, hope chests, and adorn beds at home.

And now given more time, the thought of learning how to quilt or creating more quilts for their family and friends is irresistible.

And we all know that quilters need resources – both beginner quilters and quilters with more experience.

But how is the best way to reach them and let them know about the resources at our shops?

Most business owners agree that the fastest and least expensive way is online.

But how do you keep in touch with your customers and visitors without getting them angry?

Quilter Penny Halgren has been a quilting website owner for more than 5 years now and has developed a system of communication with her newsletter subscribers that gives them what they want – information about quilting techniques, ideas for quilts, and resources to make their quilting easier and more fun – while giving her what she wants – increased revenue.

And now she has put together her system so you, too, can increase your business.

Penny reveals all of her closely held secrets in her brand new Online Quilting Business Success System.

Because Penny loves quilting and wants quilt shop owners to thrive in their businesses, she is sharing her system, and you can take advantage of her vast online experience:

http://www.QuiltingWebsiteOwners.com

By reserving your copy now, you can participate in live telephone training calls, listen to Penny explain her Online Quilting Business Success System, and get all of your questions answered, so you get a jump start for making more money online.

You truly can be one of the few successful online quilt shop owners in just 45 minutes a week:

http://www.QuiltingWebsiteOwners.com

Categories
Quilting Websites

Building Your Website – WordPress Dashboard

After creating yesteday's video, I realized it would be a good idea to include a quick tour of the WordPress Dashboard in order to familiarize you with what you're going to see when you log into the backend.  So, I created this quick video tour:

Next up… Selecting a theme:

  1. Register your domain and set up hosting – done!
  2. Set up your WordPress installation – done!
  3. Pick a theme and apply it
  4. The right plugins for your website
  5. Getting a Google account
  6. Settings, settings, and more settings
  7. Creating a graphical header
  8. Setting up an email subscription system
  9. Organizing  your site – writing pages
  10. Writing posts and adding images
  11. Search Engine Optimization (SEO)
  12. Wrapping it all up
Categories
Quilting Websites

Building Your Website – Step 2

The quilting website tutorial was derailed for a bit, but I'm getting it back on track right now!  Here's Step 2 – Setting Up WordPress.

From this point on, I'm going to be using a sample site called www.QuiltingBlog.com.  You'll be able to go and check it out as the site progresses.  At some point, I will post all the videos on that site as another reference.

PLEASE NOTE: The first minute or so of the video has a blank white screen with some activity going on at the top.  Don't worry… the video is working, it is just the part where I'm logging into the control panel!

Here's the link to the video:

And here's the updated list of tutorials:

  1. Register your domain and set up hosting – done!
  2. Set up your WordPress installation – done!
  3. Pick a theme and apply it
  4. The right plugins for your website
  5. Getting a Google account
  6. Settings, settings, and more settings
  7. Creating a graphical header
  8. Setting up an email subscription system
  9. Organizing  your site – writing pages
  10. Writing posts and adding images
  11. Search Engine Optimization (SEO)
  12. Wrapping it all up
Categories
Quilting Websites

Building Your Website – Step 1

domainnameI'm almost ready to start putting up the In A Good Way website (just waiting for some content and images), but I realized that the very first steps in getting your own website up and running were not covered – registering your domain, securing hosting, and changing nameservers.

So, I've put together three short videos on how I would handle this portion of the process.  I use www.GoDaddy.com to register all of my domains, and I use www.HostGator.com for my hosting.  In the video, I'll show you how to find a domain name, and once you have registered, what  you need to do to have your hosting set up at Host Gator or GoDaddy.  There are other domain name registrars and hosting companies (including GoDaddy.com's own hosting), but since I can't show every option, I'll show you what I use.  Then, I show you how to change the Nameservers so the Internet can find your site.

Here are links to all three videos:

Categories
Quilting Websites

Watch Me Build a Website

www.inagoodway.orgA lot of you helped out Teddi with In A Good Way, the charity that works with Native Americans looking to get their lives back on track.

Teddi has been working on getting a website developed for the charity, and now I've decided to help out and work with Teddi to build the www.InAGoodWay.org website.  And, you get to watch the entire process!

Since Teddi has already registered the domain – www.inagoodway.org – with www.GoDaddy.com, I don't need to do that.  In addition, Teddi is hosting his website with GoDaddy, so that's taken care of as well.  But, there's a lot left to do and you get to watch the process over my shoulder.

So, over the next couple of weeks, here's what you're going to see:

Categories
Miscellaneous Quilting Websites

Some Housekeeping…

Cert7I'm writing a quick post to get something out before “Bones” starts at 8:00 pm (the whole family loves that show).

First off, I wanted to let all of you know about my Christmas Super Bonus Package giveaway at my other site, www.MyParentMagic.com.  Over the next four weeks (starting this Friday), I will be giving away my Santa Letters and Christmas Certificates that I have been selling for $17 over the past few years.  All you need to do is sign up for the My Parent Magic email list and I will send a new link every Friday for the next four weeks.  I'll be giving away the letters and certificates on the following schedule:

Categories
Quilting Business Quilting Websites

Leah Day – The Power of Free

365daysI received an unsubscribe request a week or two ago, and because the advice was so good, I wanted to personally respond to the unsubscriber. Here's the note she included in her unsubscribe request (and yes, I did remove her from the email list):

Hi Chuck, just a quick word of advice:

When a reader writes in, always respond to them with a personally written message, even if you get 50 emails in one day.

Don't respond by sending out a second newsletter. It's rude and makes you appear to not care about your individual readers at all.

Your business will only be as good as the time and energy you put into it.

Good luck.

So why am I bringing this up?  Turns out that the person who unsubscribed is Leah Day, and she has an incredible approach to her quilting business.  She has a website where she is giving away a free motion quilting filler design every day for an entire year.  She's challenged herself to come up with a brand new filler design every day for 365 straight days, and you can find out about it at her blog:

www.freemotionquilting.blogspot.com

So what is she hoping to get out of giving away a free motion quilting filler design every day for a year?  Here's her explanation: