I received an unsubscribe request a week or two ago, and because the advice was so good, I wanted to personally respond to the unsubscriber. Here's the note she included in her unsubscribe request (and yes, I did remove her from the email list):
Hi Chuck, just a quick word of advice:
When a reader writes in, always respond to them with a personally written message, even if you get 50 emails in one day.
Don't respond by sending out a second newsletter. It's rude and makes you appear to not care about your individual readers at all.
Your business will only be as good as the time and energy you put into it.
So why am I bringing this up? Turns out that the person who unsubscribed is Leah Day, and she has an incredible approach to her quilting business. She has a website where she is giving away a free motion quilting filler design every day for an entire year. She's challenged herself to come up with a brand new filler design every day for 365 straight days, and you can find out about it at her blog:
So what is she hoping to get out of giving away a free motion quilting filler design every day for a year? Here's her explanation:
“What do I hope to get out of this project?
Honestly, I want to become a better quilter. I'm young enough to know that I'm pretty good, but old enough to know that pretty good isn't good enough, if you know what I mean.
I want to start planning my quilts with 5-10 different free motion designs and I'm definitely planning to use all 365 designs when creating my quilts (though maybe not all in the same quilt!)
This project is going to give me a reason to sit down at my sewing machine each day and play. It's also going to give me a reason to carry a camera and snap photos of things that make me think in thread.”
Leah does offer some quilting products via her other websites, and she is starting to sell her free motion quilting filler designs in packages of 20 (complete with book and optional DVD), but the free motion quilting filler design blog offers all of this great content for free.
Free is an unbelievable marketing tool that any quilting business can use to great effect. I do sell some quilting business books, but all the content on this site is free for anyone. I do this because it makes me feel good to give, and it also makes it more likely that when I do have something to offer the Quilting Business community, you will at least check it out to see if it's right for you. No pressure, and I don't mind if you never spend a dime because I don't do this solely for the money. And Leah offers her designs for free because she's learning and she enjoys giving back to the quilting community.
You can check out the blog using the link above, and if you want to see what else Leah has to offer, check out her website at www.DayStyleDesigns.com. Leah may be young, but she's taught me a thing or two about marketing.
Oh, and before I forget… Leah was absolutely right about responding to emails. As with any business, if you don't communicate with customers and prospects, you're not going to make a lot of friends. And one bad customer experience can result in the offended party telling all their friends, and then they tell their friends, and so on…
I will do my very best to keep up with emails and respond as quickly as possible. I may be working on a few things right now, but there's no excuse for poor customer relations. So please feel free to call me out if you catch me not responding!