Quilting
Articles and Quilting Product Reviews
Online Advertising for Your Quilting Business
Over the past few months, I have been receiving more and more questions about how to advertise a quilting business – whether it’s a machine quilting business, a quilt shop, selling quilts, or even an online quilt store – via the Internet. It seems that more and more people are taking their offline businesses into the online world.
For
the complete article, click here
How
to Price Your Quilts - Part Three
Over
and over, I receive questions about pricing your quilting. This is probably
the area where most quilting businesses either "get it" and
make a good profit, or they tend to underprice feeling that people will
not pay top dollar for quality products.
I recently
received another question about pricing, and here's my answer.
For
the complete article, click here
Finding
Your Quilting Business Niche
I
recently received the following question about how to define a target
audience and also the secrets to creating your own niche...
Hi there
Chuck,
I have
just signed up for your seven-day e-mail course, but wanted to ask a
quick question with regards to defining a target audience... How would
you describe the kind of people / customers that will buy patchwork
quilts?
Also,
is their a secret to creating your own niche?
Thanks,
Jess
Your
Quilt Show Booth
Hi,
Chuck.
I really
have enjoyed all your articles. They have been very helpful. I am new
to the whole craft scene having just recently begun to sell my quilts,
etc.
I have
participated in a couple of arts and crafts fairs but am very unhappy
with my booth. Can you give me any suggestions on how to display my quilts
-- both baby quilts and regular quilts -- in an attractive, eye-catching
manner?
I will
really appreciate any information you can provide.
Thank
you.
-- Mary
V.
Starting
an Online Quilt Shop
I
recently received the following question from a Ronel in the Netherlands:
Chuck,
What advice
do you have for me starting up a internet quiltshop? Hope to hear from
you soon!
Ronel
Can
I Make a Living Quilting?
A
lot of people wonder whether or not they can make a living at a machine
quilting business. I'm not a fortune teller - I can't really determine
whether or not you've got what it takes to succeed in a machine quilting
business. Only you can make a business successful.
In this article,
I've answered a couple of reader's questions about the viability of a
machine quilting business and also some business basics.
Choosing
the Right Quilting Machine
Over
the past few months, I've received several questions about choosing the
right quilting machine. I've decided to include a couple of the questions
and answers in hopes that they will help you if you're looking for a quilting
machine for your own machine quilting business:
Which
type of long arm quilting machine do you recommend? And which frame
works best?
Dinah
Here's my
response to this question...
Quilt
Prices Are Too Low
Recently,
I received the following question from one of the Quilting Business community
about pricing her hand quilted quilts:
Love
your newsletters and also your e-course. My question is this: I live
in a mid-west town of about 20,000. I make beautiful quilts, hand quilted
(7-9 stitches per inch). I make baby quilts, throws, pieced, pre-made
tops -- you name it I do it. But no one seems to want to pay the price.
I have done web research and feel like my prices are neither too high
nor too low. Could it be the economy or ???????
For
the complete article, click here
The
12 Days of Quiltmas...
OK,
I know it's kind of corny, but until Christmas 2004, I'm going to be
posting some great quilting-related web sites that you may not know
about. They are some of my favorites - some I've just discovered and
some I've been visiting for years - and I hope you get as much pleasure
out of them as I do.
Happy Holidays!
For
the complete article, click here
Stop
Making Excuses and Just Do It Now
Sometimes,
it is our own fears that hold us back from starting on a new adventure
in life. We get so concerned with what can go wrong, that we often don't
give ourselves a chance to succeed.
So, after
some nifty work on my part, I've gotten Duane L. Lawton to allow me to
give you his great little ebook, "Stop Making Excuses and Just
Do It Now! How to Overcome the 27 Most Common Issues Holding You
Back From Starting a Business and Living Your Dreams!!"
For
the complete article, click here
How
Do I Transfer My Own Design to Fabric?
One
of the reasons that quilters first get into quilting is the chance to
express their creativity. And many quilters want to go beyond the available
fabrics and create designs of their own.
In the email
mini-course, "7 Unique Ways to Make Money with Your Quilting,"
I talk about photo memory quilts as a great way to create a niche in your
local quilting market. A quilt with special photos is a wonderful way
to commemorate events and the live's of special people.
But how do
you go about transferring one of your own designs onto fabric for the
one-of-a-kind quilt you want to make - for your own family or friends
or for a customer?
For
the complete article, click here
Are
There Too Many Machinq Quilting Businesses In My Area?
Recently,
I received a question from one of the QuiltingBusiness.com community about
determining if her local market was over-saturated with machine quilting
businesses (name withheld). Here is the question (which I've paraphrased
for brevity):
While
inquiring about the need for a long-arm quilter in our area in a local
quilt shop, I was told (in a not-to-friendly tone), "There are
13 home-based quilters in our area and that's enough!" I have been
very excited about starting my own business after my Gammill demo and
she sure took the wind out of my sails. How do I go about doing market
feasabilty without scaring my competitors?
Here's my
take on how to go about doing a market feasibility study for the machine
quilting business in your area.
For
the complete article, click
here
Quilt
Copyright Issues - Licensed Fabric and Copyrighted Patterns
I've
had a number of questions from readers about selling the quilts they make
and copyright issues. These questions generally fall into two categories:
- Can I
sell a quilt I make from fabric that has licensed images (i.e. Disney,
NASCAR, etc.)?
- Can I
sell a quilt I make from a pattern I purchase that is copyrighted?
These questions
bring up some of the most common - and most confusing - issues involving
copyright and quilting. There are all sorts of postings and articles on
the Internet that talk about these questions, but I have yet to find a
definitive answer. So, I turned to Google Answers to see if I could get
some help.
For
the complete article, click here
Tips
for Your Next Quilt Show
Recently, I received a question from one of the QuiltingBusiness.com community
who was going to be exhibiting in her first quilt show (in Argentina no
less). She wanted to know how to set up her booth and wanted some tips
to make the show go smoothly. Here is the question (which I've paraphrased
for brevity):
Once
a year there is a big fair in my town (cows, horses and hens, tractors,
lorries, and the like). Farmers display their products, others show
their tractors, and the ranchers their animals. The three big tents
will be for the people who sell things or show what they make. I will
display my quilts, shams, and pillows, and I will be the only one with
quilts, since there aren't as many quilters here in Argentina as in
the USA.
I was
wondering if you could give me some advice how to decorate my stand
and how to best handle the show.
Thanks for your input!
Pat
Here's my
response to this question...
For the complete article, click here
Is
a Hand Quilting Business Worth It?
Recently, I received a question from one of the QuiltingBusiness.com community
about starting a business doing hand quilting (name withheld by request).
Here is the question (which I've paraphrased for brevity):
I have
a request to hand quilt and I have no idea how to determine what to
charge. Could you help me out with the guidelines? I do hand quilting
on my own quilts and people tell me I do a good job and they want me
to do their quilts. Any information would be appreciated. I'm thinking
about doing hand quilting as a business if it will be worth it. It takes
a lot of time and I don't think people realize it.
Here's my
response to this question...
For the complete article, click
here
Machine
Quilting Business: How to Market for Higher Prices
I'm still
receiving a lot of questions about how to price your quilting services
based on the quilting pricing articles I have written and posted on the
site (you can check out the quilt
pricing article here or another response
here)
Recently,
I received the following question from one of the QuiltingBusiness.com
community about pricing her machine quilting services (name withheld by
request):
I just
started to quilt for other people about a year and a half ago, and I'm
flying by the seat of my pants. In one of your quilt pricing articles,
you state that "You need to do a little bit of research in your
market to see what the going rate is for the type and size quilt you
are making." How do I do that? I have several price lists for locals
and not so locals for quilting (machine quilting) quilt tops by long-arm
quilters (generally done by the square inch).
For
the complete article, click here
Quilt
Pricing: Revisiting the Quilt Pricing Model
I've had a
lot of responses to the quilt pricing model I posted on the QuiltingBusiness.com
web site. (You can check out that quilt
pricing article here)
Recently,
I received the following question from Gail Quast:
Chuck,
I appreciate your articles - they have helped me a lot. My questions
relates to the article on pricing quilting. I'm guessing the same 'formula'
would apply to doing hand quilting for a customer? I am attempting to
start doing so and separately may do piecing and quilting if someone
wants the entire process done for them vs. having "an old top"
they need quilted.
For
the complete article, click here
Quilt
Financing: Some Resources for Financing Your Quilting Business
Over the past
few months, I've received numerous emails from readers asking the question:
"How
do I finance my new quilting business?"
Of all the
issues involved in starting a new quilting business, perhaps the most
dreaded is coming up with the money to start and run your business until
you are established and funding it through sales. This step alone has
stopped more quilting businesses before they have started simply because
of lack of information.
For the complete article, click here
How
to Get Business Through Writing Articles
So,
you've opened up your quilting business?
You're in
a good location, provide a superior product and offer compelling prices.
Yet, somehow, you'd like to see more people frequenting your quilt shop
or signing up for your quilting classes, taking advantage or your machine
quilting services, or purchasing your quilts.
For
the complete article, click here
Quilt
Pricing
The
most frequent question I receive from my readers is, "How do I price
my quilts?" For anyone who makes hand-crafted, one-of-a-kind items
for sale, the toughest part of your business isn't creating your masterpieces.
The toughest part of the business is coming up with the price. And, with
this article, I will try to give you my perspective on how to best price
your quilts.
For
the complete article, click here
Quilting
Business Costs
This
week, I've received a question from a Quilting Business ezine reader about
the costs associated with starting a machine quilting business or quilt
shop. I thought it would be a good idea to post the question and my response.
Check out Sharon's question and my answer by clicking the "click
here" link below.
For
the complete article, click here
Quilt
Shop Signage
Second
in importance only to the sign outside your quilt shop are the signs inside
your quilt shop. For the signs lining the walls and shelves of your quilt
shop business will either give your customers the information they require
to make a purchasing decision or confuse them to the point that they throw
up their hands in disgust.
For
the complete article, click here
Driving
Traffic to Your Quilting Web Site
This
week, I've received a question from a Quilting Business ezine reader,
and thought it would be a good idea to post the question and my response.
It concerns how to get people to visit your quilting web site. Check out
Betty's question and my answer by clicking the "click here"
link below.
For
the complete article, click here
A
Rose By Any Other Name - Naming Your Quilting Business
Finding
the perfect name for your quilting business is similar to parents seeking
the perfect name for their newborn. But while parents can pick any name
under the sun - with the aid of baby name books, co-workers and family
- you will face several limitations in naming your quilting business because
of trademark law.
For
the complete article, click here
Your
Quilting Website - How to reach a worldwide audience
If
you own a quilting business, then you should make an attempt to give your
quilting business an online presence in addition to your bricks-and-mortar
presence.
You may think
you don't have what it takes, but there are some great options today that
make it easy for even the most technologically-challenged of us to develop
a great quilting web site.
For
the complete article, click here
Quilting
on the Internet - Some Top Quilting Sites to Check Out
If
quilting is your passion, then you need to keep up to date on the goings
on in the quilting industry. But it's sometimes hard to know where to
find what. If you want to find some of the hottest online resources focusing
on the quilting industry, then see below:
For
the complete article, click here
Selling
Your Quilts on eBay - The world's largest marketplace
If
you're looking for ways to tap into the lucrative worldwide audience,
then eBay is the site for you. As the most popular shopping web site on
the World Wide Web, you can be sure that the people who visit eBay like
to shop-and shop they will if you give them a good reason to.
According to the company, on any given day there are more than 16 million
items listed on its site, and these items are divided among 27,000 categories.
For the complete article, click here
How
To Research New Product Ideas that Will Boost Your Business
What
it all comes down to is that you will need to regularly expand your product
offerings if you want to stay ahead of the competition. Doing so not only
means coming up with ideas for new product ideas that will enhance your
business, but also putting in the research needed to introduce only those
products that further the strategic direction of your quilt shop.
For
the complete article, click here
Craft
Fairs and Trade Shows - Making the most of your booth
Quilt
shop owners live for the seasonal craft fairs and trade shows that allow
them to showcase their goods. But if you decide to attend one of these
events-and why wouldn't you?-remember that the convention center or auditorium
will be packed with men and women displaying their finest. So,
how do you make the most of your booth space in such a way that you stand
out from the other faces in the crowd? There are a few things to keep
in mind.
For the complete article, click here
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